Supplemental information: It’s always fun to be the announcer on creative local television ads, or spots, as some advertising agencies refer to them as.
I have been fortunate enough to be the voiceover announcer on Rivet Crossfire, Blackmon Mooring, Penchango Resorts, RTA Cleveland, Lucas Oil ads, Mer's, Golf Headquarters, Sierra Chevy, Arsht Center, Kia, Sega Racing, RTA Cleveland, the voiceover announcer for all off Strata Networks television ads for years, Kraft Macaroni and Cheese, Nike, Wounded Warriors Project, Molyneaux Carpets in Pittsburgh (as well as their on-camera talent for their TV spots), RIA Federal Credit Union, Grey Goose, DTS Audio, Lexus of Reno, Acura, Pioneer Credit and so many more…
REGIONAL TELEVISION COMMERCIALS
The Cleveland RTA spots are especially close to my heart. The Brokaw Advertising Agency
booked me for a few spots several years ago. The style was my version of Don Pardo (a sound A LOT of clients like) and the humor in the spots was lovely. A year later they booked me for more. And then the next year. So, it’s been a great regional campaign. Strata Networks
is another regional company that has used my voice for many years running now. What I like about this campaign is that the voiceover style is easy and warm. Essentially I am the voice of Strata Networks. A position I’m honored to have.
Pechanga Resort used me for several years, as well. Usually very high energy “weekend deals” call-to-action DRTV level voice energy. They also used me for their corporate side which was less cajoling and more soothing. And then there were the random commercials that required some more vocal creativity.
LOCAL TV SPOTSOther television commercials not available for this playlist were for Walmart, Exxon, Chevron, General Electric, CVS, Rite Aid, Kroger, Wells Fargo, Bank of America, Subway, Applebees, KFC, Dominos, Ruby Tuesday, Texas Roadhouse, Marriott, Steak n Shake, Taco Cabana, Perkins Restaurant, Whataburger, Whitecastle, Wawa, Waffle House and more…
DRTV - DIRECT RESPONSEI've shouted out the benefits of many devices, supplements and financial opportunities. From :30 hard sell Direct Response ads to 30 minute infomercials and DRTV.
DRTV, direct response and infomercial voice overs are usually very high energy reads. There is an exaggeration of urgency and excitement to instill in the television viewer an impulse to "directly respond" to the ad or infomercial program before it ends. Ginsu Steak Knives, Jack LaLanne products, The Snuggie, Psychic Hotlines, Richard Simmon's Sweating To The Oldies, Tony Little's Gazelle, Magic Bullet, Susan Powter's Stop The Insanity, Suzanne Somers ThighMaster, Ronco's Spray On Hair, and ShamWow are examples.
The difference between a :30 ad and a 30 minute infomercial is that the level of urgency can be modulated. If you only have :30 to sell the viewer on a new device or product, the voice's level of excitement and volume, as well as word color and pace must be extreme. For infomercials, you have 30 minutes or more to become the television audience's friend, so excitement will always be present, but the urgency in the voice can be tempered a bit... Until the end when the voice ramps up the DRTV quality to inspire the viewer to directly respond to the ad.